The Hug coatstand

When it comes to design an object of use, its important not to give it just a form but to put it in a humane context in order to provoke a specific emotion. THE HUG represents an attempt of that kind, the concept of a coat stand inspired from nature and its rules of growth, that can be described in a keywords such as organic, motion, dynamic. It also represents a stylized contact of two imagined persons, that, hugging each other, evoke that lovely feeling that makes people cheerful and happier.